Changes are made to judging criteria; DesignSingapore Council to collaborate with like-minded international awards for PDA The President’s Design Award (PDA) will have a new judging criteria that places emphasis ondesigns that have demonstrated transformational impact on society, businesses or the public sector, in addition to the usual criteria of excellence in design craftsmanship. The PDA is Singapore’s most prestigious award for designers and design projects. The PDA was inaugurated in 2006. Over the past 11years, the award has been conferred upon 39 recipients of ‘Designer of the Year’ and 99 recipients of ‘Design of the Year’. It is administered by the DesignSingapore Council (Dsg) and the Urban Redevelopment Authority (URA). “Design is not about aesthetics. Design is a mindset, and a problem-solving approach that has resulted in creative solutions to complex problems such as technology disruption, industry transformation or demographic changes. The most prestigious design award in Singapore must tell this narrative of the impact of design in our businesses, our society and our lives,” said Agnes Kwek, Executive Director of DesignSingapore Council. Impact of Design as a Key Area of Judging The PDA will continue to honour outstanding designers and design in two categories – ‘Designer of [...]
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